I make words market-ready!
I'm Akanksha Mehta, a New Delhi-based content strategist who has a knack for creating impactful brand stories and discovering new conversion strategies on the web.
I have worked extensively on both B2B and B2C content marketing, with my most recent exposure comprising SaaS and E-commerce.
My content philosophy includes..
Good UX = Great Copy.
A/B testing for the win!
Explore and push beyond.
Recently, I have worked on..
Can Creativity and Technology Coexist?
Is technology fostering creativity? Or are machines killing the creative ability of the human mind?
Upgrading a landing page : SMS Automation
Comparing the organic content of the top ranking site on Google to ours, and subsequently revamping it.
Planning marketing output from an off-site
An off-site is all fun and games, until it ends - then it's all about how well marketing utilizes it as a brand building opportunity.